Ever thought of improving your appearance? This
product will most likely make your dreams come true.
Fotoshop by Adobé (Adobe)
This video is a spoof of real software called Photoshop;
using the same concept shown on Maybelline commercial video. The idea is to
showcase the power of Photoshop and how you could use it to modify your images.
For example, it allows you to change the colour and the size of a person. It
shows that by using Photoshop, one could easily lie about their appearance and even
their race.
What I realise is that this video has fulfilled most
of the AIDA model.
Firstly, this video has managed to catch my Attention within the first 10 second because of the
magical effect it could produce and it looks professional and real unlike those
that are made by students.
Secondly, it has sparked my Interest
by showing more functions the product can provide and left me wanting more.
Thirdly, after looking at all the benefits and
realizing that it could not be real, the Desire
for the product kept me hoping that it will be available in future.
Lastly, Action, knowing
that this product is not real; there is actually no place that I could get it.
Although this commercial has only managed to fulfil
3 main criteria due to the fact that it is actually produced to make fun of a
product and not to sell it. I believe that if this product is real, I would
actually get into action and buy it.
So does this video give you the similar idea?
Its interesting how this spoof gives insightful opinions and perceptions about how society view and understand physical appearances. In fact, the AIDA model is clearly applied to make their stand known to the public.
ReplyDeleteAdobe photoshop has given many netizens the ability to change their looks and post it online. This raises the disheartening issue of why individuals find it hard to accept how they physically look. This is all due to social conformity and perception.
It looks really professionally made which is why I'm attracted to it!
ReplyDeleteI think it is really informative especially to people like me who don't use photoshop. It tells me how powerful this software can be to the extent of changing one's appearance.It's just like another type of plastic surgery but it's temporary in the sense that you can only be beautiful in 2D format(photos).