Thursday 15 March 2012
The Fun Theory
'Rolighetsteorin', or 'The Fun Theory' is an initiative by Volkswagen to use the element of fun to improve social behaviour.
Watch the video above and see how the FUN team inject the idea of fun in their quest to promote a healthier lifestyle for the commuters; by persuading them to take the stairs rather than their usual habit of using the escalators to get up, or down the train platforms. Amazingly, they managed to get that message across to majority of the commuters effectively! Interesting, isn't it? In other words, a sender can make his/her messages more appealing to the receiver, so as to retain the receiver's attention; thus, enabling the receiver to accept and understand the message thoroughly.
I think Singapore could also adopt this idea in our MRT stations. Not only will it helps in promoting a healthy habit, but can also make a commuter's day after a long wait for his/her train ride due to some disruptions in train service (which is becoming rather common recently..).
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This is a very interesting and an amusing video-clip! Surprisingly, I watched it 3 times! I loved how the different people interacted with one another as well as with the musical stairs.
ReplyDeleteI guess the FUN team was trying to evoke some sense of entertainment in the lives of these commuters. It is not always the case that they step on stairs that has music.
Music engages people physically and emotionally. With music, commuters were able to develop fundamental communication and social interaction skills. This approach combines many components including visual, tactile and essentially person centered approaches with music.
If only this was made possible in Singapore, only then will we reap the benefits it offers.